AW25 Drop 1 is here, kicking off the season with a mix of bold colours, soft textures, and heavier fabrics that feel right for the colder months. The silhouettes are easy to wear but still carry that edgy attitude engraved in Ed Hardy’s brand, updated with fresh takes on the iconic signature tattoo graphics. 

The key graphics in this collection include dragons, snakes, birds and many more iconic tattoos. Layered into everyday staples like tracksuits, hoodies, long-sleeve tees, Coats, knits all with Ed Hardy prints for a statement-making edge. 

Taking inspiration from catwalks and streetwear, this new collection is all about adding a deeper, moodier vibe to Ed Hardy with richer colours and more dramatic shapes to your AW25 wardrobe.  

AW25 Drop 01 is available to shop online now.