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Relaxed Effortless Fit

Ed Hardy jeans are the perfect blend of comfort and quality. Elevate your aesthetic with embroidered tattoo designs.

ENTER TO WIN A €200 ED HARDY GIFT CARD

A lucky winner is selected at random each month and will receive a E-Gift Card worth €200 to shop online.

NEW SEASON HOODIES

Ed Hardy's tattoo graphics adorn premium zip-through and pullover hoodies.

NEW T-SHIRTS

Be bold in the new Ed Hardy striking, full-colour t-shirts for AW24.

“A tattoo is an affirmation: that this body is yours to have and to enjoy while you're here. Nobody else can control what you do with it.”

– DON ED HARDY

Diamanté

We bring back the iconic diamante signature finish to the new arrivals.