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NEW DIAMANTÉ COLLECTION NOW ONLINE

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Diamanté Denim Jorts

We bring back the iconic diamante signature finish to the new silhouette of Jorts.

+19 NEW HEADWEAR DESIGNS

Identity and art takes centre stage with Ed Hardy's headwear - we pay homage to the Ed's tattoo designs in every stitch.

NEW SUMMER SHIRTS

Be bold in the new Ed Hardy striking, full-colour shirts for summer.

“A tattoo is an affirmation: that this body is yours to have and to enjoy while you're here. Nobody else can control what you do with it.”

– DON ED HARDY

Relaxed Effortless Fit

Ed Hardy jeans are the perfect blend of comfort and quality. Elevate your aesthetic with embroidered tattoo designs.

NEW SEASON HOODIES

Ed Hardy's tattoo graphics adorn premium zip-through and pullover hoodies.

ENTER TO WIN A €200 ED HARDY GIFT CARD

A lucky winner is selected at random each month and will receive a E-Gift Card worth €200 to shop online.